MSA Safety
Construction & Built Environment, Health & Safety | Advertising & media planning, Content marketing, Creative & design, PR & media relations
The challenge
MSA Safety is a world-leading manufacturer of high-quality safety products. The company’s comprehensive product line is used by workers around the world in a broad range of markets, including construction, the fire service, mining, the military, and the oil, gas and petrochemical industry.
Clear B2B was appointed to build awareness across its capabilities and revitalise its reputation as a global leader in safety.
The solution
For nearly ten years, Clear B2B has been running a highly effective thought leadership PR and comms programme across Europe and the Middle East, comprising of media relations, exhibiting at events, webinars, speaker opportunities, social media, regular content releases and lead generation campaigns.
This has continued to position the company as a leading voice in safety and its success is fundamentally based on our ability to build strong and lasting relationships with press across the world – creating stories that guide readers on the latest legislation and safety decisions – ensuring a regular stream of interview opportunities, coverage and news.
We also amplify MSA’s presence at global industry exhibitions in addition to organising press visits to European facilities, industry webinars and targeting key geographies with media partnerships.
“Clear is always proactive in coming forward with intelligent and original ideas. I can depend them to be organised and efficient, delivering against agreed KPIs. The success of the partnership has really been in the results…”
Eve Webb
Regional Marketing Communications Manager, EMEA , MSA Safety
Have a brief?
We collaborate with clients at all stages—some come to us with detailed briefs, others with just a challenge to solve. No matter where you are in the process, we’re ready to start the conversation.
