Bosch
Construction & Built Environment | Advertising & media planning, Creative & design, Lead generation
The challenge
For Bosch Professional’s ‘connected tools’ launch we needed to warm tradespeople to the Bosch brand and generate interest in the technical area of ‘connected tools’ amongst a typically busy and technology-sceptic audience.
The solution
Our creative solution positioned Bosch as pioneers of tool evolution and promised future-proof advantages.
We played on the evolution of man and created the ‘Neandertool to Millennitool’ campaign, asking people to ‘upgrade themselves’. The use of humour was a specific strategy to engage the audience and stand out.
Our assets provided an effective platform across social media, PR, dealer comms and events. Peer recommendation was harnessed through #builtwithBosch, in which volunteer ‘testers’ uploaded reviews. Messages were spread further via bloggers and influencers. The campaign was awarded gold status at the International B2B Marketing Awards for its outstanding results.
Have a brief?
We collaborate with clients at all stages—some come to us with detailed briefs, others with just a challenge to solve. No matter where you are in the process, we’re ready to start the conversation.
