Södra Wood
Construction & Built Environment | Advertising & media planning, Content marketing, Lead generation
Achievements at a glance
68%
more website traffic
47%
increase in dwell time
12%
increase in market sales
The challenge
Södra is a cooperative of more than 52,000 Swedish forest owners, with excellence in sustainable forestry. Following Södra’s acquisition of British timber company, Crown Timber, Clear B2B was commissioned to help Södra retain customers and establish the Södra brand in the UK.
The solution
Clear’s communications strategy was an integrated PR programme focussing on the importance of delivering sustainable timber supply to the UK market, and building the case for timber as the construction material of choice to meet UK housebuilding and carbon emissions targets.
We kicked off with a customer and press launch at the Swedish Ambassador’s residence in London, positioning Södra as the authoritative thought leaders on pertinent industry issues. The messaging was brought to life through a trip to Sweden for UK press, enabling Södra to seize share of voice. Södra reached an audience of over two million in the first year and ROI was four times the investment made on PR.
A new website, complete with downloadable resources, was also developed with the needs of its UK audience front of mind. The new website attracted 68% more traffic and increased dwell time by 47%.
Market sales increased 12%, contributing to a record-breaking financial year, and Södra was voted Builders Merchants Journal’s Best Timber Brand in 2019.
“When customer tell you they are seeing your face everywhere, and you are winning work, you know your brand positioning and comms are working. Thank you Clear B2B”
Nigel Buckley-Ryan
UK Sales Director
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We collaborate with clients at all stages—some come to us with detailed briefs, others with just a challenge to solve. No matter where you are in the process, we’re ready to start the conversation.
