Toyota make an impact with the new Auris

Last week we attended the launch of the new Auris by Toyota & Lexus Fleet Services. As we all know the ‘c’ segment car often defines the brand – think VW and you instantly think of the Golf, think Ford and you think of the Focus. The impressive new Auris certainly positions Toyota highly in that competitive segment.

The design team deserve top marks for this car as the exterior is sleek and sporty, and the equipment levels high even from the base model. Add to this; fantastic finance deals, great BIK and low CO2 and you have a car that’s sure to do well and simply brilliant for business.

The launch day also provided an opportunity to tour the Burnaston factory where the Auris is being built. The facilities are impressive, and Toyota’s eco credentials were effectively demonstrated through their onsite recycling centre and their Solar PV array which supplies renewable energy for the production process lines.

What was most impressive though was seeing the production team in action. Their skill, passion and commitment really demonstrated the positive impact that has been made from the Auris being built in Britain.