Rapide Communication appoints Clear

Rapide, the Moments of Truth Company, has appointed B2B marketing agency Clear to develop a PR strategy and deliver a targeted PR campaign aiming to raise awareness of the Rapide brand and influence businesses in the arena of customer engagement.

Rapide specialises in innovative business communications, and is an expert at developing award winning technology to help big brands put customer insight at the centre of everything they do.

The company has developed the innovative ‘Rant & Rave’ – a sophisticated technology that gives consumers a chance to feedback on a brand at the moment they are most engaged with it, providing real customer insights in real-time, and offering an opportunity for businesses to engage directly with their customers, increase customer loyalty and create brand advocates.

Nigel Shanahan, Managing Director at Rapide, commented: “Our passion lies in helping our clients maximise the opportunity that real-time conversations hold for retaining and developing customer relationships.

With the launch of Rant & Rave and at a time when it’s really important for businesses to consider the best ways of maximising profit, we felt we needed an experienced agency to help us deliver effective communications.

“We appointed Clear because we found them to be very professional, extremely attentive and understood what we wanted to achieve. Clear already feel part of the team here at Rapide and we have already benefited from the close relationship. From working with PR agencies in the past I can safely say that Clear are the best we have experienced.”

Julie Clare, Managing Director of Clear, commented: “We’re delighted to have been appointed by Rapide. It is an exciting and dynamic company that is continually improving customer experience – there are lots of exciting opportunities ahead for Rapide and the clients they serve.”