International Defence & Security Group appoints Clear B2B

OPTIMA Defence & Security has appointed Clear B2B to develop a robust marketing strategy and communications plan to increase presence in both existing and new markets, worldwide.

The activity, which includes brand positioning, messaging and implementation of PR and marketing programmes, supports OPTIMA’s business strategy of delivering Counter-IED (Improvised Explosive Device) and search consultancy, trials and training across the globe. Targeting its services at different types of organisations, from armies to police and border agencies, plus commercial security and humanitarian groups – OPTIMA’s aim is to ensure clients fully understand the threats facing society today, and have the knowledge and capability to tackle it with the right equipment, training and procedures.

“The Clear team are thrilled to be working with the OPTIMA group and are confident about delivering the communication aspects of its business plan because we are specialists in the aerospace and defence industry,” confirms Julie Clare, Clear B2B’s Chief Executive.

She continues, “Our job is to ensure key decision makers understand the benefit the OPTIMA Group can deliver to organisations worldwide. To hit the right target, communication must be clear and directed, giving potential customers access to the OPTIMA groups’ valuable counter threat services.”

Keith Hammond, Managing Director for OPTIMA adds: “With security threat levels increasing on a global scale – events like the Boston Marathon bomb are reminders of the fact that society as a whole needs to be much more aware of potential threats surrounding everyday life. Launching OPTIMA Group, with sound, effective communications guidance from Clear B2B, means we can focus on our passion, experience and expertise to tackle defence and security needs at an international level.”