Clear supports Toyota’s fleet ambitions

With 2012 set to be a busy year for fleet service providers, Toyota and Lexus Fleet Services is working with Clear to help further its ambitious growth plans in the UK. Named as the world’s greenest brand this year by branding specialist Interbrand, Toyota is a household name with impeccable green credentials. Clear will ensure that fleet operators are fully informed of the benefits of investing in a Toyota or Lexus fleet, from reduced carbon emissions and fuel efficiency to reliability, affordability and a high quality range.

“We are developing and executing a PR and marketing strategy to place Toyota firmly front of mind for every leasing company and fleet operator,” explains Julie Clare, Chief Executive of Clear. “The strategy will build awareness of the entire Toyota and Lexus fleet range and help to replicate the brands’ retail success within the fleet market.”

As part of Clear’s integrated marketing plan, the team will be also be supporting Toyota’s nationwide network of Business Centres at a local level with tailored PR and marketing collateral, while actively generating interest in Toyota and Lexus company cars among motorists.