Clear goes global with DHL Supply Chain

B2B marketing specialist Clear is working with DHL Supply Chain to develop and support a new sector strategy for the company’s technology supply chain proposition. Clear is building a comprehensive marketing programme, encompassing highly tailored collateral and presentations. Its marketing support is focused across seven key regions: China, India, Mexico, Brazil, Russia, South Africa and Germany.

“Global logistics providers are continually refining and developing their supply chain propositions to meet their customers’ needs in a fiercely competitive market,” comments Julie Clare, CEO, Clear. “We are working with DHL Supply Chain to clearly differentiate its offering to high technology companies and convey its strong understanding of the changing logistical challenges facing an ever evolving technology sector.”

Core to Clear’s work is also the development of capabilities brochures, bespoke sector presentations and robust sales and marketing collateral. It will create an array of vibrant case studies to bring DHL Supply Chain’s innovative approach to life and communicate its strong global and local knowledge of its customers’ businesses.

Following a successful start to the campaign, Clear has also been asked to develop and implement similar strategies for DHL’s automotive supply chain proposition as well as its cross-business IT capabilities.