Clear evolution

From early October the company has re-branded with a new name – Clear B2B Marketing & PR – and an even clearer focus.

So what has led a marketing communications specialist to spend valuable fee earning time on fine-tuning its own brand after more than twenty successful years in the business?

Julie Clare, Chief Executive at Clear B2B Marketing & PR, explains: “I established the company at the start of the colourful 80s in a bid to promote clear thinking in business communications. With our continued growth it felt the right time to recognise the strength and power of Clear’s single-minded focus on business to business in our specialist industry sectors. The refreshed brand reinforces our position and commitment to this going forward.”

Clear B2B is proud to be different, and proud to make a difference to its clients. With a base in Gloucestershire and a satellite office in London, Clear believes its regional location has enabled it to access a wealth of talent, whilst servicing leading brands across the globe. New and exciting projects Clear B2B has delivered this year include brand proposition development in the fleet market for Toyota & Lexus Fleet Services, the successful launch of Far East Façade into the UK (the leading curtain-wall giant responsible for the Burj Khalifa), as well as the development of strategic positioning, messaging and materials for DHL Supply Chain globally.

Julie continues: “The new name more accurately reflects what we do: business to business marketing and public relations. The change is an evolution rather than revolution. We already deliver great solutions to specific sectors, including automotive, aerospace and defence, the built environment and industrial, but now our B2B specialism is clearer in our brand and messaging.”

To support the growing workload Clear B2B has recently welcomed Julie Tickell, Rachel Topps and Sharon Smith as Associates with responsibility for managing some of these high profile customer accounts. And with Clear B2B now the third fastest growing dedicated B2B Marketing and PR agency in the UK demand for the company’s expertise is set to continue.