A Clear choice for Mapei

Mapei, specialists in adhesives and related chemicals for the building industry, has selected Clear to handle its public relations.

Clear will draw on its extensive experience with industrial and construction based clients to deliver a first class solution to Mapei, a global operator who has supplied adhesive solutions to some of the world’s most prestigious construction projects including many of the Olympic sites such as Beijing, Athens, Atlanta and Sydney.

Clear will be delivering a media relations campaign to the UK tiling, flooring, building and specification press supported by a programme of customer newsletters.

“Mapei is a leader in its field and we will be building profile by leveraging their expertise and innovation,” commented Rebecca Whincup, Account Director at Clear.

“We liked Clear’s enthusiasm and ideas for taking the brand forward,” commented Fiona Bowyer, Marketing Manager at Mapei. “We’re looking forward to working with them to drive awareness of Mapei in our core and new markets alike.”