Global healthcare spending is likely to reach over $10 trillion by 2022 (Deloitte). This massive market is being driven by factors such as climbing life expectancy and, partly as a consequence, the growth in diseases like cancer and diabetes. A carefully chosen B2B healthcare marketing agency can help you get your message across far more effectively.
In this booming environment, with unprecedented learnings from the pandemic, healthcare and life sciences businesses are building their competitive position through a number of growing trends.
The adoption of digital and virtual health is a game-changer, giving more convenient, patient-centric healthcare with more personalised therapies and patient support.
AI-driven engagement, connected patients and other interactive provider platforms give both patients and partners timely access to relevant advice and actions.
A speed focus is driving more collaboration and cooperation in sharing information for R&D productivity, manufacturing efficiency and smoother supply chain processes. Clinical trials too, are being made more convenient for participants, to reduce patient burden and reporting subjectivity. This is increasing accuracy, ensuring fewer failures and giving more robust results.
Recruitment and retention of talent continues to be a challenge, especially for software, digital and data scientists, so communications investment needs and requirements remain strong.
Over the years we’ve gained skills and experience that can make us a valuable partner for your B2B healthcare marketing.
For instance, working with the Life Sciences and Healthcare business unit of DHL has proven our intelligence and ability to understand complex technical information. Our work with Thornbury Nursing Services shows our awareness of managing sensitive content. And communicating with multiple audiences is second nature to us. All things considered, it seems that Clear B2B could be just what the doctor ordered.
Find out how we can help you achieve standout marketing. Give Rachel Arquati a shout on email or by calling 01285 626000
