MARSS

Achievements at a glance

Clear B2B was appointed to raise awareness and establish the company as a leading player in the world of defence technology – through positioning in the specialist defence press and supporting the launch of its latest Counter Unmanned Aerial System (CUAS) product.

Clear determined that MARSS’ presence at the inaugural World Defense Show (WDS) in Saudi Arabia was the perfect opportunity to showcase its capabilities to attending journalists, launch the new CUAS Interceptor and raise MARSS profile.

With just 10 weeks between appointment and the start of the show, we developed a strategy to position MARSS as a thought leader in the sector, increase journalists’ awareness and understanding of CUAS technology and build long-term relationships with them.

In advance of the show, we set-up interviews with key industry titles, sent out invites to the press launch for the new MARSS Interceptor, and briefed journalists on why the technology was significant. We also sent journalists a comprehensive press pack containing multiple MARSS editorial pieces.

To showcase MARSS’ technology in action we also invited journalists to a fully operational “Command and Control centre” at WDS. This enabled journalists and potential customers to experience first-hand how to use MARSS’ innovative surveillance technology as the first line of defence against hostile drones.

During the event we gave the press a daily briefing, updating journalists on activity at the MARSS stand, and networked extensively in the media centre, finding out what journalists were looking for and giving them stories that met their needs.

“MARSS was everywhere,” one journalist remarked to us afterwards.