AkzoNobel
Automotive | Advertising & media planning, Content marketing, Creative & design
Achievements at a glance
1.7 million +
People reached through publications
7 key publications
Published with managed media relations
The challenge
We work with AkzoNobel across their vehicle refinishing brands to develop their global markets.
In this instance, a new Sikkens coating, called Autoclear Aerodry was being launched for bodyshops to use, which can be dried at ambient temperatures within 45 minutes or baked dry in just five. This flexibility allows bodyshops to increase profitability either by saving heat energy or speeding up throughput.
The solution
Competitors had already launched similar products but they hadn’t capitalised on the business case for workshops, so our product launch strategy was to ensure we explained this clearly and creatively, outside of market norms using a conceptual dramatization of ‘Release profits with a more flexible workflow’ to be understood internationally.
We represented this through a swirling, magical molecular essence made up of two colour streams, indicating two temperature options, with currency symbols signifying profits being released whilst using the paint.
This asset was developed into video, launch banner ads, sales leaflets, social media teasers, merchandise, media releases etc.
It resulted in achieving double the sales than was estimated in year one.
“If you are looking for a marketing and PR company that cares as much about the success of your business as you do, and really gets results, Clear B2B should be top of your list.”
Ed Hilborne
Global Product Commercial Marketing Manager, AkzoNobel
Have a brief?
We collaborate with clients at all stages—some come to us with detailed briefs, others with just a challenge to solve. No matter where you are in the process, we’re ready to start the conversation.
