Your brand is your company’s biggest unique differentiator. It’s what makes you, you. You need to give it the attention and investment it deserves. We’ll walk you through why brand is so important and how you can build it and maintain its longevity.
There’s arguably never been a better time to invest in B2B influencer marketing. It can give you exposure, relevance and authenticity. But how’s it done? Don’t fret, we’re here to help. We explore the differences between B2B and B2C influencer marketing, how to find “the one”, and how to use them effectively.
The last year has seen an audio boom culminating in the emergence of Clubhouse: a new invite-only, audio-led platform that’s got B2B marketers talking. What’s it all about? What about it makes it potentially appealing to B2B brands? Can it deliver ROI? We cover all this and more…
LinkedIn Stories is a fantastic tool for proactive companies to increase audience engagement. But what is it? How does it work? And how can you use it to strengthen the bonds with your customers or suppliers?
2020 has forced companies to move online for their events. We take a look at five inspirational examples that provide some food for thought for your 2021 planning.
Have you heard of ‘Reels’? In August 2020, the summer of cancelled plans, Instagram bucked the trend and announced its latest addition, Instagram Reels. In this article we look at what it is and its use for B2B.
While getting specified is a complex challenge, it’s one you can overcome with better quality marketing communications. We’ve created this guide to show you how it’s done.
When you’re selling building products, tools or construction services to tradespeople or contractors, you not only need to reach them, but convince them to buy from you. Here are four tried and tested ways you can make that happen.
What is it? How relevant is it for brands? And is there a place for it in B2B? Here's everything you need to know about the SoMe platform
Growth Marketing is a hot trend for B2B clients in 2020. If you’ve not yet come across the term, you may consider it a tautology – surely marketing is all about growth? Let us explain...
Lockdown has propelled social media into the boardroom. We list the top 5 things B2B stakeholders need to consider when investing in social media.
Media training is fundamental to delivering successful media interviews. Get skilled up with the B2B experts.
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