News and Views

If you have been anywhere on the internet in the last few months it would have been hard to miss the term ‘Metaverse’. From gimmick to the future of investing, every opinion is out there.

Digital design continues to evolve year on year, with technological advances allowing for an array of creative opportunities.

We’ve all heard the excuses over the years, “I’ve been doing this for 20 years”, “ I pitch to clients all the time”, and while these statements are true, the majority of us still need to be trained to best handle being interviewed by the media.

Driven by shifting customer expectations, legislation and availability (accelerated by the pandemic) the automotive industry continues to rapidly develop and evolve.

The environment and our impact on it has been on everyone’s mind over the last few years, and that’s whether you’re making a conscious effort to reduce your personal consumption or are involved in making transformational changes at work.

Industry events are often great for business for several reasons, including: networking, face-to-face conversations with potential customers, being able to show and demonstrate your goods and services, and potential sale leads.

In this article we’ll explore everything from what can cause supply chains to stumble, to how businesses can strengthen their brand in order to leverage perceptions and ultimately help long-term success.

Social media is a growing part of B2B marketing and has become an effective and necessary tool for growth. However, when it comes to a considered strategy and budget, we often find shortcomings. As we all know, failing to plan is a plan to fail.

Gamification is a term that’s being highlighted in the world of marketing. But what is it? In this article, we’ll explore what it is, how it works and why it can benefit your B2B business.

In this article we’ll explore why live events have changed post-pandemic, what makes a good virtual one, why virtual events are here to stay, and how you can run a successful one of your own.

Once you're a thought leader, you can drive trends and gestate new industry ideas of your own. This gives you an element of control over what your industry is discussing, placing you and your business front and centre of people’s attention.

In this article we'll equip you with a range of practical advice to help you get your podcast off the ground, achieve standout, and gain a loyal audience. All of which can contribute to increased brand awareness and even improved sales.