Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website. # Clear B2B: We’re here to help you navigate the unique complexities of business-to-business communications. ## Sitemaps [XML Sitemap](https://www.clearb2b.com/sitemap_index.xml): Includes all crawlable and indexable pages. ## Posts - [Clear B2B achieves ISO 9001 accreditation](https://www.clearb2b.com/news-views/clear-b2b-achieves-iso-accreditation/): We're delighted to announce that Clear B2B has officially achieved ISO 9001:2015 accreditation. - [From orbit to operations: the evolving role of Space in Defence](https://www.clearb2b.com/news-views/fromorbittooperationstheevolvingroleofspaceindefence/): With the evolving threat landscape and adversaries developing both cyber and kinetic counter-space capabilities - the urgency to protect and fully integrate space within defence planning has never been greater. - [AI within creative design: shaping the future of creativity](https://www.clearb2b.com/news-views/aiwithincreativedesignshapingthefutureofcreativity/): In the ever-evolving landscape of technological innovation, the integration of AI has permeated numerous industries, catalysing advancements in entertainment, building development, healthcare and beyond - [STEM marketing campaigns: a strategy to help bridge skills gaps](https://www.clearb2b.com/news-views/stemmarketingcampaignsastrategytohelpbridgeskillsgaps/): How can you continuously inspire future talent for your industry? One answer lies in engaging youths' interest through hands-on STEM outreach projects. - [B2B design trends you can’t afford to ignore in 2025](https://www.clearb2b.com/news-views/b2bdesigntrendsyoucantaffordtoignorein2025/): In a world where attention is scarce and expectations are high, standout visual identity can make the difference between blending in and breaking through. Here are some of the design trends redefining B2B marketing in 2025 - and why they matter more than ever. - [Spring into success: why now is the time to refresh your marketing strategy](https://www.clearb2b.com/news-views/springintosuccesswhynowisthetimetorefreshyourmarketingstrategy/): Spring is the perfect season to refine your messaging, recharge your campaigns, and realign your approach with what your audience truly needs. Looking for the best place to start? We've got you covered. - [Safety first: The role of connected technology on construction sites](https://www.clearb2b.com/news-views/safetyfirsttheroleofconnectedtechnologyonconstructionsites/): These innovations not only help prevent accidents but also enable companies to stay compliant with ever-evolving safety standards. However, the transition from traditional methods these advanced solutions isn't without its challenges. - [Unlocking potential: Utilising micro-influencers with a passion for products and sectors](https://www.clearb2b.com/news-views/unlockingpotentialutilisingmicroinfluencerswithapassionforproductsandsectors/): In the fast-changing world of marketing, brands are always searching for new ways to connect with their audience. - [The circular economy: A path to sustainable success](https://www.clearb2b.com/news-views/thecirculareconomyapathtosustainablesuccess/): Sustainability is no longer a choice but a necessity. Companies across various sectors particularly automotive and construction, are beginning to shift from traditional linear economic models toward a more rounded and complete sustainable approach: the circular economy. - [Clowning about: Political stunts and lessons for communicators](https://www.clearb2b.com/news-views/clowningaboutpoliticalstuntsandlessonsforcommunicators/): For most companies, if you're not able to generate headlines, you will struggle to demonstrate your expertise to prospective clients. - [Navigating the rise of technology in construction](https://www.clearb2b.com/news-views/navigatingtheriseoftechnologyinconstruction/): In this article we'll dive into the booming world of smart construction technology, exploring the innovations driving the change and what the future looks like for the industry. - [Maximising Speaker Slots at Trade Shows: A Comprehensive Guide](https://www.clearb2b.com/news-views/maximisingspeakerslotsattradeshowsacomprehensiveguide/): Learn how to use presentation opportunities as an effective lead-generation tool in your trade show activity. - [Essentials to know about a ‘single-minded proposition’](https://www.clearb2b.com/news-views/essentialstoknowaboutasinglemindedproposition/): Great marketing success comes from keeping your communications focused, engaging and simple to 'get' - but that isn't always so simple to achieve. - [Navigating the alternative fuel pathways for fleet](https://www.clearb2b.com/news-views/navigatingthealternativefuelpathwaysforfleet/): With multiple types of technologies being considered, we bring you a snapshot of alternative fuels and review the most prominent pros and cons for each one. - [B2B marketing trends to look out for in 2024](https://www.clearb2b.com/news-views/b2bmarketingtrendstolookoutforin2024/): What are the trends, tools and technologies that you need to look out for in 2024 to take your B2B marketing game to the next level? - [Ways to maximise your client-agency relationship](https://www.clearb2b.com/news-views/waystomaximiseyourclientagencyrelationship/): Like any relationship, the one between a client and its agency is most successful when both parties understand each other's needs and work collaboratively. - [What can comms professionals learn from the King’s Speech?](https://www.clearb2b.com/news-views/whatcancommsprofessionalslearnfromthekingsspeech/): What can we learn from observing occasions such as this? - [Interoperability – a fundamental principle in defence procurement?](https://www.clearb2b.com/news-views/interoperabilityafundamentalprincipleindefenceprocurement/): Andrew White, well-respected and specialist international defence editor, gives his views on what's been hot in defence in 2023, and considers how governments are aligning development and procurement programmes, in the context of the Ukraine war, in order to deliver greater efficiency and interoperability. - [The latest defence insights from DSEI](https://www.clearb2b.com/news-views/thelatestdefenceinsightsfromdsei/): Our Head of PR, Ally Higgins, shares her insights into some of the key conversations we had during this years DSEI - [Is your news newsworthy?](https://www.clearb2b.com/news-views/isyournewsnewsworthy/): You and your colleagues have a great idea for a story which you think will be of interest to your clients and customers, but how do you ensure that your target audience actually gets to hear about it. - [True Colours: the impact of colour psychology on your brand’s communications](https://www.clearb2b.com/news-views/truecolourstheimpactofcolourpsychologyonyourbrandscommunications/): Using basic colour psychology in your marketing communications can have a broad positive impact in influencing the desired response in your target audience. - [The construction industry: skilled worker shortages](https://www.clearb2b.com/news-views/theconstructionindustryskilledworkershortages/): Currently, there are a staggering 45,000 job vacancies in the construction industry across the UK. This represents as much as 3.6% of all open job vacancies in the country. - [Threads: what you need to know about the latest social channel](https://www.clearb2b.com/news-views/threadswhatyouneedtoknowaboutthelatestsocialchannel/): We are in the era of another (yes another) social media channel launch. This time Silicon Valley has delivered an app that stitches together the functionalities of Instagram, Reddit, and LinkedIn to go head-to-head with Twitter providing a content-based platform that allows public conversation. - [Putting influencers into your influencing](https://www.clearb2b.com/news-views/puttinginfluencersintoyourinfluencing/): The constant evolution of social media platforms creates challenges when striving to achieve social media effectiveness. B2B businesses consistently look for ways to engage audiences in their technical services and products through helpful, entertaining, or insightful scroll-stopping content. - [How to communicate legislative changes in your industry](https://www.clearb2b.com/news-views/howtocommunicatelegislativechangesinyourindustry/): There's one thing we can be certain of and that is that change is constant. Whether it be changes to the market, societal norms or legalities - evolution of industries is a given. - [Making your brand’s first impression count](https://www.clearb2b.com/news-views/makingyourbrandsfirstimpressioncount/): It's a well-known fact that you never get a second chance to make a first impression. This is the case in all walks of life, and especially in business. Competing in a crowded marketplace may be challenging, but creating a positive first impression can give you an advantage that will last. - [Finding the winning formula](https://www.clearb2b.com/news-views/findingthewinningformula/): There's nothing more motivating than getting recognition for a job well done! Appreciation has long been linked to higher job satisfaction, and in the current climate where competition for talent is continuing to escalate, it's more important than ever that employees feel appreciated and valued. - [Senior PR Account Executive/Account Manager](https://www.clearb2b.com/news-views/senioraccountexecutiveaccountmanager/): Are you an energetic ambitious executive or manager, full of ideas, good with copywriting, great with people and supremely organised? So how about becoming part of our award-winning team working with some big brand accounts? - [Defence tech trends to look out for in 2023](https://www.clearb2b.com/news-views/defencetechtrendstolookoutforin2023/): More than ever before, technology companies are being called on to use their expertise to tackle modern security challenges. - [The main B2B marketing trends to add to your 2023 plans](https://www.clearb2b.com/news-views/themainb2bmarketingtrendstofocusyourplansin2023/): As we begin the new year, 2023 marketing plans are already underway. There are always new trends and activities being trialed, but have you taken a moment to consider the big bankers you can no longer afford to ignore? - [A guide for creating video content](https://www.clearb2b.com/news-views/aguideforcreatingvideocontent/): As a marketing medium, video content is becoming increasingly popular across all platforms. - [The importance of internal communications](https://www.clearb2b.com/news-views/theimportanceofinternalcommunications/): Sometimes in marketing, brands are so focused on talking to their customers that they forget one important thing: talking to their staff. - [How to write a thought leadership article](https://www.clearb2b.com/news-views/howtowriteathoughtleadershiparticle/): There are many different ways to become a thought leader within your field. Everything from video, and podcasting to your more traditional articles and speaking events can be utilised in order to elevate your position among your professional peers. - [Top tips for stakeholder management](https://www.clearb2b.com/news-views/toptipsforstakeholdermanagement/): Managing stakeholders is hard. Anyone who tells you otherwise is selling something. - [Metaverse: what you need to know in B2B](https://www.clearb2b.com/news-views/metaversewhatyouneedtoknowinb2b/): If you have been anywhere on the internet in the last few months it would have been hard to miss the term 'Metaverse'. From gimmick to the future of investing, every opinion is out there. - [Five B2B design trends to look out for this year](https://www.clearb2b.com/news-views/fiveb2bdesigntrendstolookoutforthisyear/): Digital design continues to evolve year on year, with technological advances allowing for an array of creative opportunities. - [Top tips on media training with our Clear specialist](https://www.clearb2b.com/news-views/toptipsonmediatrainingwithourclearspecialist/): We've all heard the excuses over the years, "I've been doing this for 20 years", " I pitch to clients all the time", and while these statements are true, the majority of us still need to be trained to best handle being interviewed by the media. - [What to look out for in the Automotive industry this year](https://www.clearb2b.com/news-views/whattolookoutforintheautomotiveindustrythisyear/): Driven by shifting customer expectations, legislation and availability (accelerated by the pandemic) the automotive industry continues to rapidly develop and evolve. - [Getting the best media engagement from a trade show](https://www.clearb2b.com/news-views/gettingthebestmediaengagementfromatradeshow/): Industry events are often great for business for several reasons, including: networking, face-to-face conversations with potential customers, being able to show and demonstrate your goods and services, and potential sale leads. - [Green Claim Code, what is it and how does it affect you?](https://www.clearb2b.com/news-views/greenclaimcodewhatisitandhowdoesitaffectyou/): The environment and our impact on it has been on everyone's mind over the last few years, and that's whether you're making a conscious effort to reduce your personal consumption or are involved in making transformational changes at work. - [B2B social media marketing: A second thought or a valuable tool](https://www.clearb2b.com/news-views/b2bsocialmediamarketingasecondthoughtoravaluabletool/): Social media is a growing part of B2B marketing and has become an effective and necessary tool for growth. However, when it comes to a considered strategy and budget, we often find shortcomings. As we all know, failing to plan is a plan to fail. - [Gamification: a game-changer for your B2B business](https://www.clearb2b.com/news-views/gamificationagamechangerforyourb2bbusiness/): Gamification is a term that's being highlighted in the world of marketing. But what is it? In this article, we'll explore what it is, how it works and why it can benefit your B2B business. - [Supply chain: How branding can help your business through tough times](https://www.clearb2b.com/news-views/supplychainhowbrandingcanhelpyourbusinessthroughtoughtimes/): In this article we'll explore everything from what can cause supply chains to stumble, to how businesses can strengthen their brand in order to leverage perceptions and ultimately help long-term success. - [Running a successful virtual event in a post-pandemic world](https://www.clearb2b.com/news-views/runningasuccessfulvirtualeventinapostpandemicworld/): In this article we'll explore why live events have changed post-pandemic, what makes a good virtual one, why virtual events are here to stay, and how you can run a successful one of your own. - [Thought leaders: what they do and how you can become one](https://www.clearb2b.com/news-views/thoughtleaderswhattheydoandhowyoucanbecomeone/): Once you're a thought leader, you can drive trends and gestate new industry ideas of your own. This gives you an element of control over what your industry is discussing, placing you and your business front and centre of people's attention. - [Why you should consider podcasting and how to launch one](https://www.clearb2b.com/news-views/whyyoushouldconsiderpodcastingandhowtolaunchone/): In this article we'll equip you with a range of practical advice to help you get your podcast off the ground, achieve standout, and gain a loyal audience. All of which can contribute to increased brand awareness and even improved sales. - [Evolving your marketing strategy for a post-pandemic world](https://www.clearb2b.com/news-views/evolvingyourmarketingstrategyforapostpandemicworld/): Businesses have had to not only alter working practices but adapt their marketing communications to better suit a changing world. What have we learnt? What will we take forward? What has evolved? We cover all this and more. - [Extinguishing a PR crisis and minimising risk in the first place](https://www.clearb2b.com/news-views/extinguishingaprcrisisandminimisingriskinthefirstplace/): The rise in social media accounts mean we're all now publishers. One in five PR disasters now breaks on Twitter. We offer clear practical advice on how to defuse a crisis - and minimise the risk of one occurring in the first place. - [Social cause marketing: best practice for B2B brands](https://www.clearb2b.com/news-views/socialcausemarketingbestpracticeforb2bbrands/): We live in a socially-conscious world - a world where customers are turning to purpose-driven companies committed to making a positive impact on society. This article provides guidance on how your B2B brand can successfully advocate social issues. - [Realising the value of B2B influencer marketing](https://www.clearb2b.com/news-views/realisingthevalueofb2binfluencermarketing/): There's arguably never been a better time to invest in B2B influencer marketing. It can give you exposure, relevance and authenticity. But how's it done? Don't fret, we're here to help. We explore the differences between B2B and B2C influencer marketing, how to find "the one", and how to use them effectively. - [Should you include Clubhouse in your B2B marketing?](https://www.clearb2b.com/news-views/whatisclubhouseandshouldyoubeusingitforb2bmarketing/): The last year has seen an audio boom culminating in the emergence of Clubhouse: a new invite-only, audio-led platform that's got B2B marketers talking. What's it all about? What about it makes it potentially appealing to B2B brands? Can it deliver ROI? We cover all this and more… - [Why B2B businesses should invest more in their brand](https://www.clearb2b.com/news-views/yourbrandiswhatmakesyouinvestinitwisely/): Your brand is your company's biggest unique differentiator. It's what makes you, you. You need to give it the attention and investment it deserves. We'll walk you through why brand is so important and how you can build it and maintain its longevity. - [What 2020 has taught us about holding great online events](https://www.clearb2b.com/news-views/b2bvirtualevents/): 2020 has forced companies to move online for their events. We take a look at five inspirational examples that provide some food for thought for your 2021 planning. - [How to use LinkedIn Stories to build stronger customer relationships](https://www.clearb2b.com/news-views/linkedinstoriesforb2bmarketers/): LinkedIn Stories is a fantastic tool for proactive companies to increase audience engagement. But what is it? How does it work? And how can you use it to strengthen the bonds with your customers or suppliers? - [Reeling in short-form video](https://www.clearb2b.com/news-views/instagramreelsforb2b/): Have you heard of 'Reels'? In August 2020, the summer of cancelled plans, Instagram bucked the trend and announced its latest addition, Instagram Reels. In this article we look at what it is and its use for B2B. - [How to get more of your products specified](https://www.clearb2b.com/news-views/howtogetmoreofyourproductsspecified/): While getting specified is a complex challenge, it's one you can overcome with better quality marketing communications. We've created this guide to show you how it's done. - [Four ways to win tradespeople’s trust](https://www.clearb2b.com/news-views/4waystosellbettertotradespeople/): When you're selling building products, tools or construction services to tradespeople or contractors, you not only need to reach them, but convince them to buy from you. Here are four tried and tested ways you can make that happen. - [Is the clock TikToking for B2B?](https://www.clearb2b.com/news-views/tiktokforb2bmarketing/): What is it? How relevant is it for brands? And is there a place for it in B2B? Here's everything you need to know about the SoMe platform - [How growth marketing can lead to big B2B success](https://www.clearb2b.com/news-views/b2bgrowthmarketing/): Growth Marketing is a hot trend for B2B clients in 2020. If you've not yet come across the term, you may consider it a tautology - surely marketing is all about growth? Let us explain... - [Keep control of your brand message with B2B media training](https://www.clearb2b.com/news-views/b2bmediatraining/): Media training is fundamental to delivering successful media interviews. Get skilled up with the B2B experts. - [Did your social media meet the lockdown test?](https://www.clearb2b.com/news-views/didyoursocialmediameetthelockdowntest/): Lockdown has propelled social media into the boardroom. We list the top 5 things B2B stakeholders need to consider when investing in social media. - [A new lens on B2B marketing](https://www.clearb2b.com/news-views/anewlensonb2bmarketing5learningsfromlockdown/): The coronavirus pandemic is proving a powerful lens through which to view your comms - highlighting strengths and weaknesses as never before. We look at the biggest lockdown learnings you need to take away - and how can you act on them? - [A guide to getting the best from awards](https://www.clearb2b.com/news-views/gettingthebestfromawards/): At Clear B2B we love awards. But not just for the kudos. Entering awards changes how we address projects and puts into place excellent working practices to achieve success for clients. - [How to catch a specification writer’s eye](https://www.clearb2b.com/news-views/howtocatchaspecificationwriterseye/): Clear B2B looks at how to ensure an effective communications strategy to reach and influence key specifier audiences. - [Could you be our next Account Executive?](https://www.clearb2b.com/news-views/jointeamclearaccountexecutivesenioraccountexecutive/): We are looking to recruit an Account Executive to join our busy PR and marketing team here at the head office in Poulton. - [Trending: 2020](https://www.clearb2b.com/news-views/trending2020/): Clear B2B's MD, Rachel McHugh, investigates the hot consumer trends for 2020 and considers how they'll impact the B2B world - [Digital data vs brand effectiveness: why you can’t afford to get it wrong](https://www.clearb2b.com/news-views/digitalvsbrand/): Digital marketing metrics are easily accessible and produce compelling reports. But a focus on digital alone can be a risky approach. - [Clear B2B recognised for construction marketing excellence](https://www.clearb2b.com/news-views/clearb2brecognisedforconstructionmarketingexcellence/): Creative business-to-business agency, Clear B2B, has added to its growing collection of accolades with a double win on the same night at some of the marketing industry's most prestigious awards. - [Emojis in B2B or ?](https://www.clearb2b.com/news-views/emojisinb2b/): With over 3,000 to choose from, emojis seem to be everywhere. But do they belong in B2B marketing communications? - [Frankfurt Round up – Clear’s top picks](https://www.clearb2b.com/news-views/frankfurtroundupclearstoppicks/): We've rounded up some of the top picks from the Frankfurt Motor Show - [B2B social media needs to grow up](https://www.clearb2b.com/news-views/b2bsocialmedia/): There's a problem with B2B social media. It needs to grow up. So how should brands manage their social media effectively in the B2B environment? - [Clear B2B does it again!](https://www.clearb2b.com/news-views/clearb2bdoesitagain/): Leading creative agency, Clear B2B, has been shortlisted in the 'Best Brand Initiative' category in this year's international B2B Marketing Awards for its work with Södra Wood UK Ltd. - [Talking creativity](https://www.clearb2b.com/news-views/talkingcreativity/): Do you know the worth of your creative? Successful campaigns need a little something extra to stand out from the crowd and it's that spark of creativity can make all the difference. - [What’s in a picture?](https://www.clearb2b.com/news-views/whatsinapicture/): We know images are important - but do you know how important? For your content marketing, visuals are crucial to success. Find out more in our latest infographic. - [Helping Bosch win customers and awards](https://www.clearb2b.com/news-views/helpingboschwincustomersandawards/): Bosch Professional is one of the world's leading providers of power tools, accessories and measuring tools. The company asked us to launch its new range of connected tools and associated 'Toolbox App' to the UK market.... - [Little Clear Guide to Social Media Influencer Marketing](https://www.clearb2b.com/news-views/someinfluencerguide/): Social media influencer marketing is an extremely powerful approach for strengthening the perception of a brand. Check out our latest Little Clear Guide to see how it could work for you. - [Smashing targets by thinking clearly](https://www.clearb2b.com/news-views/smashingtargets/): AkzoNobel's new product, Autoclear Aerodry, was later to market than its competitors. However, our well-researched, double award-winning campaign meant it was first to be understood, resulting in twice the estimated sales during the first year. - [5 wins in 5 months](https://www.clearb2b.com/news-views/5winsin5months/): Award-winning creative agency, Clear B2B, has seen a great start to the year with five new business wins in as many months. This success is down to Clear's ability to take client problems and come up with strategic solutions, says Rachel McHugh, MD... - [Being Clear on wellness in the workplace](https://www.clearb2b.com/news-views/wellness-in-the-workplace/): Stress and other mental health-related problems account for 70 million working days lost every year. With this number only looking to increase, what can be done to promote balance and wellness? We asked some of the Clear B2B team for their top tips… - [PR measurement: your roadmap to success](https://www.clearb2b.com/news-views/prmeasurement/): Increasing recognition at boardroom level of the strategic value of communications has seen measurement become a must have. Find out how to put your PR measurement roadmap in place and what advantages it will bring. - [Little Clear guide to ABM](https://www.clearb2b.com/news-views/littleclearguidetoabm/): Account Based Marketing (ABM) is about combining sales and marketing efforts around your highest yield potential clients, through customised or personalised insight and content. Our latest Little Clear Guide runs through the basics and demystifies ABM. - [Join team Clear! Account Executive position.](https://www.clearb2b.com/news-views/jointeamclearaccountexecutiveposition/): We are looking to recruit an Account Executive to join our busy Marketing and PR team at the head office in Poulton. - [7 top tips for Facebook success](https://www.clearb2b.com/news-views/7toptipsforfacebooksuccess/): As multiple social media award winners, we've used our expertise to write a little clear guide of top tips for success on Facebook. - [Marcomms strategy made clear](https://www.clearb2b.com/news-views/marcommsstrategymadeclear/): Effective business communication stems from clear thinking. Our little book shares how we bypass confusion to develop an effective, focused marketing communications strategy. - [The Little Clear Guide to Programmatic Advertising](https://www.clearb2b.com/news-views/thelittleclearguidetoprogrammaticadvertising/): Programmatic advertising is enabling brands to target audiences with great precision. Our latest Little Clear Guide breaks down the basics, explaining some of the key terminology, the benefits, and highlights a few things to watch out for. - [5 trends in social](https://www.clearb2b.com/news-views/5trendsinsocial/): Having won multiple awards for our social media work last year, Group Account Director Sharon Smith investigates the current top 5 social media trends impacting our industry - [Waking up to meaningful consumption](https://www.clearb2b.com/news-views/meaningfulconsumption/): Brands around the world are tapping into the trend for 'meaningful consumption'. But as coverage of Gillette's 'real men' ad campaign shows, their efforts can misfire spectacularly - at least in some quarters. But what does this mean for B2B? - [Clear B2B scoops double gold awards](https://www.clearb2b.com/news-views/doublegoldawards/): Clear B2B has won two golds in the International B2B Marketing Awards 2018 - [Make space for face-to-face](https://www.clearb2b.com/news-views/face-to-face/): As we turn to tech more and more both at home and at work, opportunities for face-to-face communication are limited. But what are we missing out on? Here's four compelling business reasons to rethink face-to-face - [Creatively inspired – all week, every week](https://www.clearb2b.com/news-views/creativelyinspired/): Can you turn creativity on when you want? Clear explores ways to boost your creativity, even on a schedule. - [Clear B2B nets South West digital award](https://www.clearb2b.com/news-views/southwestdigitalaward18/): Clear B2B's digital campaign for Bosch Professional Power Tools has just won another award, this time at the 2018 South West Digital Awards - [AI and the future of copywriting](https://www.clearb2b.com/news-views/aicopywriting/): Will machine generated copy transform B2B communications? Clear explores the rise of AI and what this means for copywriting… - [Clear B2B moving on up](https://www.clearb2b.com/news-views/clearb2bmovingonup/): Clear B2B's latest impressive growth spurt sees staff moving up and the agency moving out to cool new offices - [We’re hiring! Senior Account Executive / Account Executive](https://www.clearb2b.com/news-views/werehiringsenioraccountexecutiveaccountexecutive/): We're looking to recruit an Senior Account Executive / Account Executive to join our busy Marketing and PR team at the Cirencester office. - [PR – more than just winning words](https://www.clearb2b.com/news-views/prmorethanjustwinningwords/): How do you persuade sceptical colleagues of the benefits of PR? Clear's PR and Content team offer advice to help convince doubters that PR can be one of the most powerful tools in your marketing communications armoury. - [Want to know more about Account-Based Marketing?](https://www.clearb2b.com/news-views/wanttoknowmoreaboutaccountbasedmarketing/): Account-Based Marketing - or ABM - has become a real talking point across the B2B world. Have a look at our Clear guide to get a better understanding of what it is, why you should consider it, and how it's done. - [Clear B2B wins gold for Best Facebook Programme](https://www.clearb2b.com/news-views/clearb2bwinsgoldforbestfacebookprogramme/): Leading business-to-business creative agency, Clear B2B, has been awarded 'Best Facebook Programme' at the International B2 Awards for its Bosch Professional campaign, capping off an impressive 18 months for the company. - [Why reaching out is no longer enough](https://www.clearb2b.com/news-views/whyreachingoutisnolongerenough/): We've long been encouraging B2B organisations to be brave and make big step changes in their social media strategies: moving from foundation level brand awareness campaigns to using social platforms for proactive engagement with prospects and customers. - [Clear’s MD named amongst most influential leaders in the south west](https://www.clearb2b.com/news-views/clearsmanagingdirectornamedamongstmostinfluentialleadersinthesouthwest/): 37-year-old Rachel McHugh, managing director of one of the UK's leading business-to-business creative agencies, Clear B2B, has been named in this year's South West Business Insider's 42 under forty two. - [Creative workspaces](https://www.clearb2b.com/news-views/creativeworkspaces/): We're working on a new office space for our HQ in Cirencester. But what's it going to look like? Here are some of the things we've been considering... ## Pages - [Manage Your Preferences](https://www.clearb2b.com/manage-preferences/) - [Terms and Conditions](https://www.clearb2b.com/terms-conditions/) - [Privacy Policy](https://www.clearb2b.com/privacy-policy/) - [News & Insights](https://www.clearb2b.com/b2b-marketing-insights/) - [Contact us](https://www.clearb2b.com/contact-us/) - [Our Work](https://www.clearb2b.com/our-work/) - [About us](https://www.clearb2b.com/about-us/) - [Health & Safety](https://www.clearb2b.com/industry-sectors/health-safety/) - [Automotive](https://www.clearb2b.com/industry-sectors/automotive/) - [Construction & Built Environment](https://www.clearb2b.com/industry-sectors/construction-built-environment/) - [Defence & Security](https://www.clearb2b.com/industry-sectors/defence-security/) - [Aerospace & Space](https://www.clearb2b.com/industry-sectors/aerospace-space-marketing/) - [Sectors](https://www.clearb2b.com/industry-sectors/) - [Customer Revenue & Growth](https://www.clearb2b.com/capabilities/customer-revenue-growth/) - [Content & Messaging](https://www.clearb2b.com/capabilities/content-marketing-agency/) - [Strategic & Foundational](https://www.clearb2b.com/capabilities/strategic-marketing-agency/) - [Brand & Storytelling](https://www.clearb2b.com/capabilities/brand-storytelling/) - [Capabilities](https://www.clearb2b.com/capabilities/) - [Home](https://www.clearb2b.com/) ## Our Work - [Toyota & Lexus Fleet](https://www.clearb2b.com/work/toyota-lexus-fleet/) - [AkzoNobel](https://www.clearb2b.com/work/akzonobel/) - [BCA](https://www.clearb2b.com/work/bca/) - [Bosch](https://www.clearb2b.com/work/bosch/) - [DHL](https://www.clearb2b.com/work/dhl/) - [Forcepoint](https://www.clearb2b.com/work/forcepoint/) - [IOBAC](https://www.clearb2b.com/work/iobac/) - [MARSS](https://www.clearb2b.com/work/marss/) - [MSA Safety](https://www.clearb2b.com/work/msa-safety/) - [Södra Wood](https://www.clearb2b.com/work/sodra-wood/) ## Team members - [Julie Clare](https://www.clearb2b.com/about-us/julie-clare/) - [Allyson Higgins](https://www.clearb2b.com/about-us/allyson-higgins/) - [Chris Wall](https://www.clearb2b.com/about-us/chris-wall/) - [Bob Fox](https://www.clearb2b.com/about-us/bob-fox/) - [Stephen Radford-Hancock](https://www.clearb2b.com/about-us/stephen-radford-hancock/) - [Sadie Jones](https://www.clearb2b.com/about-us/sadie-jones/) - [Krystal Prince](https://www.clearb2b.com/about-us/krystal-prince/) - [Scott Sinclair](https://www.clearb2b.com/about-us/scott-sinclair/) - [Trevor Mason](https://www.clearb2b.com/about-us/trevor-mason/) ## Customer Logos ## Testimonials ## My Templates