Cutting through in a crowded marketplace

The power tool market has become increasingly competitive and price sensitive, with established market leaders coming under growing pressure from new entrants. To counteract this Bosch was keen to reach younger tradespeople and build strong ties with the key trade media and merchants.

Creating Engagement with PR

Key to the success for Bosch is to achieve product tests and build stand out, so to add personality and attract more interest to their activities we have introduced creative themes for each campaign. For example, to launch the world’s first wireless-charging technology we created the issue of ‘Charge Anxiety’. This is helping Bosch stand out from the competition and increased their coverage across digital and social media, helping them engage with younger tradespeople.

Making the most of obstacles

We are also supporting Bosch’s sponsorship of the Tough Mudder obstacle race, creating a bespoke ‘Champion Charger’ character to bring their brand to life and extend the opportunities available as a sponsor. We maximised participation from tradespeople, designed power tool related race obstacles, and generally pumped up engagement with the brand throughout the UK at Tough Mudder events. Bosch’s sponsorship has been used to leverage further media coverage, and has become an integral part of our digital content and social media strategy for the brand.

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