Clear B2B retains roots but looks to future with fresh new brand image

Clear B2B’s fresh, streamlined logo heralds the launch of a whole new brand identity for us. Further elements come online over the coming weeks including a new, content-based website. Julie Clare is Chief Executive and explains the rationale behind the makeover: “Clear has been around for over 20 years and has changed considerably over that time; email hadn’t been invented when we started out!  We’re now stronger and more focused than ever before on our specialist sectors. I really believe that our longevity offers our clients a rare and valuable blend of experience and dynamism- and that’s hard to find in an industry where there are sadly still too many agencies disappearing. Our new logo really plants a flag in both the heritage we bring with us and the future we intend to carve out.”

Julie Clare, Clear CEOBryan James, is our Creative Director and the chap responsible for leading the concept and design: “It’s an evolution, rather than revolution for us. We wanted to retain the green which we felt important to our brand and so have just moved it to a slightly brighter shade to give it some extra zest. The colour and the letter ‘c’ are synonymous with our identity and so we felt it was essential to retain those key elements. We’ve also introduced the dark ‘Quink’ blue and a new font to give the logo more of a contemporary look. With the box left open on the bottom left corner, we are saying the agency has an open flow and culture.”

 

 

For further press information please contact Amanda Campbell a.campbell@clearb2b.com
Tel: 01285 626000

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