Navigating the rise of technology in construction
In this article we’ll dive into the booming world of smart construction technology, exploring the innovations driving the change and what the future looks like for the industry.
Toyota & Lexus Fleet challenges business customers
Clear B2B is excited to announce the launch of the next Toyota & Lexus Fleet campaign.
This new multi-channel campaign is made up of a series of messages that challenge the audience to question the status quo and re-think their business approach. Fleet Managers are dared to move away from conventional thinking be that by choosing alternatively fuelled vehicles, ditching traditional fleet policies, facing up to whole life costs or slashing emissions.
The visual style features attention grabbing typography and vibrant imagery of coloured powder explosions to convey the dynamic burst of inspiration required to make a change. A ballot style paper reinforces the fact that fleet decision makers have the power to make a difference to their business… the decision is in their hands.
Press ads have started appearing across key fleet titles, such as FleetNews, Fleet World, GreenFleet and Driving Business with supporting online presence. This week saw the campaign roll out at its first event, FN50, where Toyota & Lexus Fleet were headline sponsors.
Why not challenge us to crack your creative brief? Call us on +44 1285 626000 or email r.arquati@clearb2b.com.
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