There's no business like Show business

It's show season, so Clear B2B can be found supporting clients and maintaining our specialist knowledge at major exhibitions and conferences all over Europe.

From Bruntingthorpe to Le Bourget, from Frankfurt to the Festival of Speed at this time of year we can be found putting in the hard yards, helping customers get the maximum return for their investment. Whether it's assisting with stand designs, putting together press packs, creating collateral or making sure that the best journalists are beating a path to the right stand. 

There's another side to exhibitions and conferences that is no less important to us though. As specialists in very specific sectors, Aerospace, Automotive, Industrial, Construction, Health and Safety and Security, we have to make certain that our own knowledge of innovation and future trends is bang up to date.

So far this year we have been working away at Plantworx, Infosec, the Commercial Vehicle Show, the Paris Air Show, Ecobuild, Health & Safety Expo, Powergen Europe and AP&M Summit among others, and we still have the likes of DSEI and Advanced Engineering to look forward to.

"There's plenty of talk that the age of the exhibition is over. That people want to be informed from their desktops rather than travel to large events and spend time out of the office," says Clear B2B Chief Executive Julie Clare. "For all of this the specialist trade show still holds its appeal, still draws in the crowds and still remains a vital component of a successful business-to-business PR and marketing communications strategy."

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