Navigating the rise of technology in construction
In this article we’ll dive into the booming world of smart construction technology, exploring the innovations driving the change and what the future looks like for the industry.
Latchways plc appoints Clear B2B to raise awareness of fall protection issues
Latchways - the global leader in fall protection - has appointed Clear B2B Marketing and PR to handle its most recent PR campaign - raising awareness of the issues surrounding the testing of fall protection products and systems.
In an age when there are an increasing number of people working at height - on huge structures from roofs, to cranes, electricity towers - protecting people and sending them home safely each day has never been more important. Latchways believes the best way to do this is to ensure products are tested to the very latest standards - and Clear B2B will be working to implement a thought leadership programme exposing the truth behind European standards and educating the industry as to what is important when specifying and using fall protection systems.
Pip Applegate, Marketing Manager at Latchways, comments: “We appointed Clear B2B because we were impressed by their ability to cut through the confusion get to the heart of the issue and come up with a compelling campaign that will effectively communicate our key messages.
“In the short time we have already worked with them, we have seen our media presence increase significantly and we have started building some strong relationships with key trade editors.
“Having an agency we can trust to think strategically and do the job was really important for us - Clear B2B was a perfect match.”
Sign up for industry updates straight to your inbox
Subscribe 
Back to all news & views here
Other most recent stories
Maximising Speaker Slots at Trade Shows: A Comprehensive Guide
Learn how to use presentation opportunities as an effective lead-generation tool in your trade show activity.
Essentials to know about a ‘single-minded proposition’
Great marketing success comes from keeping your communications focused, engaging and simple to ‘get’ - but that isn’t always so simple to achieve.
Navigating the alternative fuel pathways for fleet
With multiple types of technologies being considered, we bring you a snapshot of alternative fuels and review the most prominent pros and cons for each one.
