Capably opening doors into new markets

 “For businesses looking to expand profitably a capability-driven approach continues to be an attractive option. However turning your business capabilities into a persuasive communication strategy which will open doors into new sectors, new markets and new geographies requires some clear thinking,” says Julie Clare, Chief Executive of Clear B2B Marketing & PR.

Getting to the core

To make sure your investment in marketing and PR delivers the business growth you are looking for, you need to take a long hard look at whether your own organisation has a common understanding of the capabilities which sit at the centre of its unique business offering.

It’s not unusual for rapidly growing and complex organisations to lose focus on their core offering. The development of independent teams can create silos, which act as barriers to understanding and collaboration. These obstacles need to be identified and broken down to create a communication strategy that everyone believes in.

Capability inside and out

Internal communications programmes help build bridges between teams and are significantly more effective once you have a simplified view of your core strengths.  This clarity helps you make the most of your business assets and creates the perfect canvas for external capability-driven communications.

Prioritising target markets becomes easier as the match between your potential clients’ needs and your offering becomes clearer. In turn this will help take the complexity out of your communications approach and make it easier for others to hear what you have to say.

Delivering success globally

Making sure you get the very best from your investment is where Clear B2B comes in. As your partner we will bring the experience and expertise necessary to help your business reach new markets.

Clear B2B delivers successful capability focused communication projects and programmes for major brands and larger organisations in all our specialist sectors. DHL Supply Chain, AkzoNobel Automotive & Aerospace Coatings, SPP Pumps and the Streit Group are just a few of the many businesses we are helping to grow.

For our clients and for us, the difference is clear thinking.

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