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Bosch Professional Power Tools pitch delivers Clear winner
Cirencester-based full-service marketing communications and public relations consultancy Clear B2B has been chosen by Bosch Professional Power Tools to implement its campaign across the UK and Ireland.
Clear B2B, led by Head of Business Development Malcolm Cupis and Directors Rachel Arquati and Rachel McHugh, came out on top of a multi-agency competitive pitch that required them to demonstrate their knowledge and understanding of the building sector and the full depth of their creative skills.
“Clear B2B’s specialist sector knowledge shone through throughout the pitch and was really the key differentiating factor,” says Liz Baldwin, Bosch Professional Power Tools UK’s Head of Publicity. “It was clear to us that they understand our audiences, our messages and our objectives and they were able to demonstrate this with a very clever creative campaign pitch. We are delighted to be working with them.”
“This was a demanding brief, as you would expect of an organisation of the scale and reputation of Bosch, and having dedicated significant resources to it we are absolutely delighted to have won the business,” comments Rachel McHugh. The campaign will be largely focused on a business to business public relations, communicating with end users, but will also include advising on advertising, direct mail and event support.
Clear B2B will be strategising and implementing the campaign under the guidance of Bosch’s lead European agency, Jeschenko MedienAgentur of Berlin. “All through the pitch process Clear B2B stood out from the competition and impressed us and the client,” says Jeschenko Senior Consultant Frank Foelsch. “We choose our partners with great care and we have absolute confidence in Clear B2B.”
For further information about Bosch Professional Power Tools go to http://www.bosch-professional.co.uk/.
For further information about Jeschenko MedienAgentur go to http://www.jeschenko.de/en
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