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Find out how we can help you build your reputation. Give Rachel Arquati a shout on email or by calling 01285 626000
Protecting your brand
Your company’s brand is the most valuable thing it possesses. Expressed visually as a logo or trademark it provides an instant reminder of all you stand for – representing a reputation often built up over decades.
This means protecting your brand and managing your reputation is critical. While often thought of as the PR department’s role, your brand reputation should be carefully considered in any form of marketing or public appearance.
Of course the character of your brand needs to be cultivated. But it should always be genuine, based on a truth that underpins your company. After all, people will soon uncover a false premise, which can have disastrous consequences.
Once you’ve developed your brand, you need to spread the good news by raising your profile – a highly effective way to attract potential customers. The best way to do this is through third party endorsements, which is why PR is considered to be three times more valuable than advertising. It’s also vital that your employees champion your brand in all they do, especially when they interact with external parties.
This way you will create a consistent voice. Backing this up with strong opinions will leave a lasting impression, helping you become known for intelligent thought leadership that will connect you firmly with B2B audiences.
We can help you with brand protection as well as establishing messaging to represent your brand. We can then develop your profile across PR and numerous other activities in a way that enhances your image.
