Exhibitions and events

Be the star of the show

Whether you want to launch a new product, raise your brand profile, generate new leads or manage relationships with existing customers, then exhibitions and trade shows should play a starring role.

Squeezing maximum value from your stand

It may sound obvious, but the most important thing to do at the start is to set your objective. Why are you going and what are you looking to achieve?

We’ll put a schedule in place and start planning well ahead of the show so elements such as electrics, IT hire, catering, fork-lift trucks are all booked well in advance. You may even get an early bird discount this way.

A concept or theme for the show is vital. We look at this at an early stage, so your promotional materials, press information and stand design reflect and convey a consistent message.

Telling everyone you’re there

Of course you need to let everyone know you’re going. That’s when social media comes into its own and our team are well versed in swapping tweets, following the key press and using Facebook to maximum effect.

Exhibitions are also a great focus for PR. As well as the obvious pre and post show releases we kick-off by identifying suitable speakers slots, check out sponsorship opportunities that might exist, including daily news broadcasts or exhibitor goody-bags, and a make use of a myriad of other opportunities.

Creating stands with stand out

Clear B2B has the in-house expertise to help you use your allocated space to create stand-out and get noticed in the right way. We consider height, weight and health and safety, right down to where to put your sofas. We can also advise you on how to work the stand, making the most of the investment you’ve put into it. Through a proper briefing we outline how best to connect with visitors, discuss the correct way of capturing that valuable data and make sure you’ve organised a breaks rota so everyone can be refreshed and raring to go.

Our team know that anything’s possible when it comes to exhibitions and trade shows. They’ll use their imagination and experience to help you create the best possible stand, providing maximum value.

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